Visualisation

Simulations, 3D renders, virtual and augmented reality, and masterplans

Driven uses visualisations in the form of renders, animations, driving simulations and fly-throughs as part of our standard working methods, to continually push boundaries and offer clients the opportunity to fully understand and visualise their project designs from an early stage.

We can also take existing venues and create a wide variety of different visuals to help communicate your message with the utmost clarity.

We create cutting-edge virtual reality models allowing our clients to easily understand their design at any stage, from early massing models and concept designs all the way through to detailed interior designs and building walk throughs.

VIRTUAL AND AUGMENTED REALITY

We are one of the few sports venue architects and motorsports specialists that integrate virtual reality into every project we take on, and across all our disciplines.

At a master planning level, we can develop augmented reality overlays onto physical models to help explain and sell a project at a site wide level. By using a tablet this can become a collaborative tool that can be used in presentations to larger groups, and is often useful in initial discussions with project investors, planning authorities and future customers of the development.

Whether it be for motorsport or architecture, we add an extra level of immersion into our designs by using virtual reality which truly bring our 3D modelled environments to life. This is a tool we use both internally at Driven to enhance our designs, as well as collaboratively with our clients to present their vision in a unique dimension. VR is also at the heart of our in-house racing simulator, adding an extra level of immersion when it comes to driving a new motorsport or automotive track concept.

VIRTUAL REALITY IN USE

We use virtual reality to fully immerse ourselves and our clients into the design of our projects.

This is a great way to really understand the scale and layout of buildings in particular, in a way that is much more effective than looking at floor plans. This can be done at the earliest stages of design which in turn leads to fewer design changes and a much more cost-effective way of working for our clients.

SIMULATIONS AND RENDERS

As well as virtual and augmented reality, we aspire to create a digital 3D model of every project we take on from an early stage. From this model we can produce photo-realistic renderings and videos, and these often prove to be useful marketing tools for our clients.

With our race track design, the digital model becomes a crucial tool for us and our clients in experiencing the track, understanding view points for drivers and spectators, and helps us to collect driver data. It is also a valuable design communication tool, allowing us to gain feedback from the client, professional racers and governing bodies, whilst also acting as a tool for our design team to constantly refine the track layout.

DRIVER-IN-LOOP SIMULATOR SESSIONS

It’s not just our own in-house simulator that we use as part of our track design process.

We regularly hold Driver-in-Loop (DIL) simulator sessions to refine the layout of race tracks, and working on projects across the globe, we can do this remotely by sending our track models to clients which enables them to drive their own circuits from the comfort of a home simulator.

BESPOKE EDITORIAL DESIGN

Away from the screen, our visualisation team design bespoke editorial pieces for our clients, ranging from coffee-table style masterplan books through to membership and sales brochures and other marketing materials.

Our coffee-table books present the masterplan design stages of a project beautifully. They delve into the vision and aspirations of a project and explore each aspect of the masterplan and its facilities. These high-quality bound books are often used by our clients as a bespoke marketing tool, and also to attract potential investors.

We can also design premium membership brochures, should that be a requirement for a project. These brochures can be designed to suit any need, whether it be a sales tool to entice prospective members, or as a standalone piece that captures the essence of what it means to be a part of a new and exciting project.

VISUALISATION PORTFOLIO

VISUALISATION SERVICES

The services we can provide are not limited to the list as shown below. If you have an idea for a visualisation not described below then please get in touch to find out more.

 

  • Site rendering
  • Aerial site rendering
  • 2D and 3D floor plans
  • Animation and video
  • Virtual reality model
  • Augmented reality model (+app)
  • 3D modelling
  • Editorial design

NANOLI SPEEDWAY

PUNE, INDIA

MARQUE ONE MOTOR CLUB

ANDHRA PRADESH, INDIA

WEST BAY RESORT

GRAND BAHAMA, BAHAMAS

CONTACT US

WE WILL BE IN TOUCH

Driven by passion our personable team offers a combination of creative design, engineering and architecture.

Contact us to discuss how we can help with your project.

Driven international are award-winning international sports venue RIBA registered architects and designers of sports venue design. Click to find out more about Driven Motorsport, test track design, race track design, destination consulting, destination planning and what we can do for you using virtual reality.

CONTACT

Driven International Ltd.
Landmark House, Station Road
Hook, RG27 9HA, UK

PHONE

UK: 0044 1256 767766
USA: 001 706 870 3743

Driven international are award-winning international sports venue RIBA registered architects and designers of sports venue design. Click to find out more about Driven Motorsport, test track design, race track design, destination consulting, destination planning and what we can do for you using virtual reality.

CONTACT

Driven International Ltd.
Landmark House,
Station Road
Hook, RG27 9HA
United Kingdom

PHONE

UK: 0044 1256 767766
USA: 001 706 870 3743