Driven held workshops with various stakeholders in the championship including teams, circuits and suppliers, and worked with BTCC directly to create a balanced set of targets resulting in a strategy to provide the championship with a platform for continual improvement.

The strategy was presented in a branded format and designed by Driven with bespoke graphics, and stunning photography from the BTCC media library.

The strategy sets an ambition for the United Kingdom’s premier motor racing championship to be the global leader in sustainable improvements and carbon neutrality for national level motor racing championships.

The strategy was formally launched by BTCC at the end of the 2024 season, and it announced that all cars will use 100% sustainable fuel from the 2025 season onwards.