Our Approach

A picture paints a thousand words

Driven uses virtual reality in the form of renders, driving simulations and fly-throughs as part of our standard working methods, to continually push boundaries and offer clients the opportunity to fully understand and visualize their designs and project from an early stage.

For our race track projects, we create realistic virtual reality 3D models of Driven designed motor racing and driving circuits, which allow our design team and the client to “test drive” tracks in a virtual world before detailed design or construction is approved.

We’ve taken this approach on several projects, allowing us to gain valuable feedback from the client, professional racers and governing bodies, whilst also acting as a tool for our design team to constantly refine the track design.

Master Planning and Architecture using virtual reality

The use of Virtual Reality by architects offers so much more than just a still 3D visual. Our immersive virtual reality models allows our clients to easily understand the design from an early massing model,  concept design and through to detailed interior designs and building walk throughs.

If you’ve not tried it, it’s difficult to explain why virtual reality is so powerful… but we’ll try… Imagine looking at a photo of the Empire State Building…. Now imagine you are in New York, standing at the base of it looking up. It’s massive, towering over you, and you suddenly get a feeling for just how tall it is – something that the photo or any amount of dimensions and statistics could ever make you feel. The experience of VR is so much closer to that feeling than looking at a 2D image, and that’s why it’s so integral to our design methods. 

From the first design concept it is therefore possible to step inside the VR world and take a look around g.a building or master plan project. Making big decisions about designs early on is vastly more cost effective than changing the design at a later stage or indeed once construction has started.

Augmented Reality

Our architect studio in Hampshire have taken the first steps to developing Augmented Reality models for client interaction.

Where as Virtual Reality is often a one-one experience, Augmented Reality allows a race track, building design or masterplan to be displayed in an interactive form, allowing multiple people to discuss and interact with the design at once, encouraging a higher level of client engagement and understanding.

MARQUE ONE MOTOR CLUB

BANGALORE, INDIA

SILVERSTONE RALLYCROSS

ENGLAND, UK

LAKE TORRENT

NORTHERN IRELAND, UK

CONTACT US

WE WILL BE IN TOUCH

Driven by passion our personable team offers a combination of creative design, engineering and architecture.

Contact us to discuss how we can help with your project.

 
 
Driven international are award-winning international sports venue architects and designers. Click to find out more about Driven Motorsport, test track design, race track design, destination consulting, and what we can do for you.

CONTACT

Driven International Ltd.
Landmark House,
Station Road
Hook, RG27 9HA
United Kingdom

PHONE

UK: (0044) 1256 767766
US: (001) 561 262 9623

Driven international are award-winning international sports venue architects and designers. Click to find out more about Driven Motorsport, test track design, race track design, destination consulting, and what we can do for you.

CONTACT

Driven International Ltd.
Landmark House, Station Road
Hook, RG27 9HA, UK

PHONE

UK: (0044) 1256 767766
US: (001) 561 262 9623