Scot Elkins and Baba-Jallah Epega join Driven as our new USA and Africa Representatives
We are delighted to welcome Scot Elkins and Baba-Jallah Epega to the Driven team, as our new representatives for the United States and Africa respectively.
They will head up our business development across North America and Africa, as well as contributing on some of our other international projects, drawing on their expertise acquired over the last 20 years.
Scot Elkins is currently the Race Director of the FIA Formula E Championship, and also serves as the Deputy Race Director for the FIA Formula 1 World Championship, along with its supporting F2 and F3 championships. This comes having previously worked in NASCAR, Champ Car, IndyCar and IMSA. His expertise and knowledge in race track operations, safety, logistics and race officiating is invaluable, and we are excited to have him on the team at Driven.
Historically, motorsport has not had a large presence in Africa, despite the popularity of the former Formula 1 South African Grand Prix which was held at Kyalami between 1967 and 1993. Africa is quickly re-establishing itself as a developing motorsport market however, and Driven have worked previously with Baba-Jallah Epega on projects in Africa, developing a concept for a new track and automotive destination in Nigeria, for example.
Baba’s experience, expertise and creativity in the events management, brand marketing and public relations sectors brings a unique perspective to our process at Driven, and we are thrilled to have him on board the team as our Africa Representative.
Find out more about Scot and Baba below, and read the biographies of the full Driven team by heading to our Meet the Team page.
Scot Elkins brings a wide range of expertise to Driven, with over 20 years of experience in the motorsport and automotive industries.
He provides operational, engineering, safety and logistical support for the motorsport and automotive industries, having worked with the Motorsports Safety Foundation, ACCUS, FIA, Formula E, IMSA, IndyCar, The Road to Indy, MOMO Motorsports, Park Place Motorsports, Hardpoint Motorsports, NGT Motorsports, RaceTrack Engineering, and Mazda Motorsports.
Scot was previously the Vice President of Competition for IMSA. He directed and managed the competitive and technical facets of the historic merger between Grand-Am Road Racing and the American Le Mans Series. Before his career at IMSA, Scot was the Technical Director for the Champ Car World Series, where he oversaw the introduction and design of the Panoz DP-01, a new open-wheel chassis for the 2007 season. He has also worked as a race engineer in NASCAR, IndyCar, the Atlantic Championship Series, SCCA, the Skip Barber Race Series, and with the UK-based company, Cosworth Electronics.
Scot is currently the Race Director of the FIA Formula E Championship and serves as the Deputy Race Director of the FIA Formula 1, 2 and 3 Championships. Scot is also an FIA Platinum Grade Circuit Inspector.
Alongside his roles at the FIA, Scot is also the Chief Operating Officer of the Motorsport Safety Foundation, a non-profit organization dedicated to improving safety standards in motorsport. He is also currently a member of the SCCA and the Society of Automotive Engineers.
Scot graduated from Indiana State University with a degree in Manufacturing Engineering Technology, and he now lives in Los Angeles, California with his wife Lauren and his four children.
With over 20 years of experience in events management, brand marketing and public relations, Baba-Jallah Epega brings a wealth of knowledge and expertise to Driven, serving as our Africa Representative.
Baba attended the Queen Mary University in London, studying Economics (Mathematics and Statistics) and Spanish, and went onto work as a mathematician and banker at Bloomberg TV and Barclays Capital. Drawing on the skills he acquired during his time there, Baba founded EMC3 in 2000, providing expertise in areas including client entertainment concierge packages, the booking and co-ordination of corporate functions, brand marketing, events and experiences.
Their London head office is supported by partner offices in Africa, the Middle East, mainland Europe and the United States. In Africa clients include First City Monument Bank, Guaranty Trust Bank, Africa Finance Corporation, Vitol Group, Ibru Organisation, Africa Port Services, Control Risks, Afrintel, Yale University & globally other clients include Linked In, Google, Drift, MacQuarie Bank, Falcon Group, NYU Stern & Westfield.
Baba’s experience, expertise and creativity brings a unique perspective to Driven’s process, using a detailed approach to realise bespoke answers that cater to the particular needs of each project.
He has a love for travel, and has featured on various media platforms including CNN, BBC, Arise TV and LA Talk Radio, and he has also been involved in the production of a number of TV documentaries.
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