Bicester Motion

UNITED KINGDOM

Bicester will become an ‘automotive resort’, a destination not just for classic car enthusiasts but a ‘showcase for motoring past, present and future, with a focus on innovation, community and experience’. That comes on top of the existing historic motoring facilities and already announced New Technical Site.

Dan Geoghegan, Chief Executive of Bicester Motion, said ‘the automotive industry is in a fascinating state of flux owing to changing customer habits and requirements. Bicester Motion will enable both new and existing manufacturers to interact more effectively with their clientele. It will help build those relationships in a revolutionary way by providing an immersive environment that offers a lifestyle experience beyond just cars on tracks or visiting a showroom. The automotive world is changing, and we plan to offer a resort that will have multi-generational appeal’.