Bicester Motion

BICESTER, UNITED KINGDOM

CLIENT | Bicester Motion

SECTOR | Automotive

EXPERTISE | Masterplanning | Track design consulting

Driven are delighted to be working alongside the Bicester Motion team as advisors on the development of their driving experience venues.

BICESTER MOTION

BICESTER, UNITED KINGDOM

Bicester will become an ‘automotive resort’, a destination not just for classic car enthusiasts but a ‘showcase for motoring past, present and future, with a focus on innovation, community and experience’. That comes on top of the existing historic motoring facilities and already announced New Technical Site.

“The automotive industry is in a fascinating state of flux owing to changing customer habits and requirements. Bicester Motion will enable both new and existing manufacturers to interact more effectively with their clientele. It will help build those relationships in a revolutionary way by providing an immersive environment that offers a lifestyle experience beyond just cars on tracks or visiting a showroom. The automotive world is changing, and we plan to offer a resort that will have multi-generational appeal.”

DAN GEOGHEGAN / Chief Executive – Bicester Motion

SILVERSTONE RALLYCROSS

SILVERSTONE, UNITED KINGDOM

Driven were appointed by the world-famous Silverstone Circuit to design a new FIA world rallycross track. The track was constructed in early 2017 and has successfully hosted rounds of the British, American and FIA World Rallycross Championship since May 2018.

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